Fecha: Lunes 12 de junio de 2017.
Ponte al día con este webinar sobre los términos del precio y el valor en los servicios de campo.
Webinar: “Creating and pricing differenciated field Service offerings”
From the example at Kodak Alaris, we will show how the price structure could be different for value added services.
Kodak Alaris is a global leader in high-volume scanning equipment and services. Bank, insurance and healthcare organizations rely on KA offerings to efficiently and accurately process tens of millions of pieces of paper every day. In order to drive higher margins across its portfolio, KA decided to look closely at its offering design and pricing practices, particularly in services, to identify opportunities to increase profitability.
During this session we will describe KA’s work process to identify and scope the opportunities, particularly identification of customer value drivers, information gathering, market segmentation, value quantification, and offering structure.